MFL & Co. is a New York-based, boutique communications agency specializing in the wine, travel and lifestyle sectors.
With years of industry experience behind us, we can set creative direction and provide strategic advice that will bring to light what is most unique about your brand.
Our vast network also enables us to promote brands in a personalized way. We believe in one-on-one relationships with clients and their audiences alike.
We will help you to refine your conversation with existing fans and start a dialogue with prospective admirers!
WHAT WE DO
BRAND ANALYSIS & STRATEGY
Understanding your company’s position in the marketplace is essential for identifying key selling points and optimizing their expression within your brand identity. We help our clients recognize their assets, laying the groundwork to effectively define your brand and build a refined communications strategy.
MARKETING & CONTENT CREATION
Beyond consulting on marketing strategy, we help make your campaign a reality. We can write copy and create any sort of collateral you need, from stylish invitation cards, to informative booklets and branded tattoos… you name it!
Through our talented network of designers, photographers and videographers, we will take care of your design projects from start to finish from concept to tone, imagery and messaging; to create a look tailored to your needs and give a unique look to your brand. In this visual era, high-quality design and images are a must.
Whether targeting consumers or trade, press or influencers, we will coordinate a celebration of you, crafted to create great vibes and feature amazing talent (chefs, musicians, personalities…). Our events a specifically designed to create emotion surrounding your brand and extend to an even larger audience, thanks to the rippling effect of press coverage and social media.
We put the word out in print and online. Whether its writing a press release, creating a pitch, designing a press trip itinerary or coordinating the press trip itself, our methods ensure your voice is heard.
SOCIAL MEDIA ACTIVATION
We run social media campaigns that are designed to truly engage with your audience in a personalized way. Though our community management services, we can open a dialogue with your followers that ensures they feel an organic connection with your brand.
Following our experience working with French companies within the US market, our team can translate your content from French to English and English to French, while maintaining the integrity and nuances of your message in the respective markets.
Other language combinations are also available upon request.
With decades of combined experience in PR, advertising, events, and commercial prospecting within the wine, travel and lifestyle sectors, we can effectively craft solutions for the brands we represent.
We have a proven track record working with high profile companies including Beaujolais Wines, Volvic Water, Champagne Nicolas Feuillatte, Sud de France, Guía Peñín, Porto and Douro wines and Gérard Bertrand wines.
On top of the services we provide based on our expertise and network, we collaborate with a range of talent, who we handpick to perfectly suit your project.
Marianne Fabre-Lanvin, Founder